That Bank Of Ireland Mortgage Ad (and why the tone is so wrong)

We’re in the market for a mortgage. We’ve made the decision that renting is no longer what we want to do. The decision is slightly being sped up by news that our apartment complex is being sold, although we have no idea when or how far away that is. It’s a decision I’m happy with – apartment life with a three year old who owns half of Smyths is not ideal. However, neither is the Cork housing market (or the rental market for that matter – it is BANANAS out there at the moment). We’ve become a lot more aware of the campaigns different banks are offering when it comes to mortgages.

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