Over the weekend, I saw Dr Doireann O Leary put up an Instagram post referencing a study which looked at the conduct of medical professionals on their personal social media. This study inferred that these professionals, namely vascular surgeons, were being inappropriate in the way that they conducted themselves online, in a number of ways, including the uploading of holiday photographs wearing swimwear, drinking alcoholic drinks and expressing political views. This investigation of social media accounts was done by male “researchers” setting up fake accounts to spy on their medical colleagues to report their findings. Quite rightly, Dr Doireann’s post lambasted this “study” for what it was – an unethical, in many ways misogynistic, double standard holding piece of research which really held little to no value. It professed that this content would negatively impact their future careers if made public to their future patients and employers.