I’ve written before this week about how my newsfeed and everything around me is screaming “Back to School”. It being almost the start of September, that is to be expected. My inbox is also being bombarded with back to school emails, both from companies that I really should unsubscribe from thanks to the levels of junk mail I wind up with, and press releases which I don’t think my toddler and I really fit into their target market. I’ve noticed a resounding theme – everything is being marketed as “Back to School Essentials”, in some ways a “you-are-terrible-if-you-don’t-have-it” item. What are we talking about here, books, schoolbags, lunch boxes? Not exactly. So I’m calling nonsense on these essentials, which if you check out my list you might agree with!